Chris Vu – Medium

Chris Vu

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GA4 Attribution Update 2025

Understanding the attribution challenges and mitigation steps

Mar 21

GA4 Attribution Update 2025

Mar 21

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Clarification on Google Tag Manager auto loading a Google Tag

On March 10th 2025, many of us received an email from Google regarding an upcoming update in Google Tag Manager:

Mar 17

Clarification on Google Tag Manager auto loading a Google Tag

Mar 17

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Simply Explained: Tags Consolidation using Server-Side Tagging

How to consolidate tags using Server-Side Google Tag Manager

Feb 14

Simply Explained: Tags Consolidation using Server-Side Tagging

Feb 14

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Simply Explained: Client vs Server Tagging Options

Client-Side Tagging / Server-Side Tagging / First-Party Mode / Server-to-Server

Nov 18, 2024

Simply Explained: Client vs Server Tagging Options

Nov 18, 2024

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Simply Explained: Consent Mode

How to handle consent and tag firing in Google Tag Manager

Sep 16, 2024

Simply Explained: Consent Mode

Sep 16, 2024

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Sparkline

Simply Explained: Cross-Site Tracking

The third-party cookies conundrum

Aug 7, 2024

Simply Explained: Cross-Site Tracking

Aug 7, 2024

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Sparkline

GA4 Tip: The page_location parameter

Beware of these gotchas

Aug 2, 2024

GA4 Tip: The page_location parameter

Aug 2, 2024

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Sparkline

GA4 Tip: Pageviews and Screenviews Reporting

Demystifying the unified dimensions and metrics

Jul 17, 2023

GA4 Tip: Pageviews and Screenviews Reporting

Jul 17, 2023

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Sparkline

GA4 Tip: Ecommerce Currency Gotcha

Beware of this GA4 quirk

Apr 13, 2023

GA4 Tip: Ecommerce Currency Gotcha

Apr 13, 2023

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GA4 Tip: Use a Single Web Data Stream

Beware of this GA4 data stream quirk

Apr 13, 2023

GA4 Tip: Use a Single Web Data Stream

Apr 13, 2023

Chris Vu

Chris Vu

How did my life bring me to this point being a technical consultant in digital analytics and optimization, I have no idea…

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