In our last article, we highlighted how Apple’s ITP impacted (1) macOS Safari browser and (2) iOS Safari browser by effectively decreasing Returning Users in Google Analytics.

And then Apple launched iOS 14 in September 2020, they increased the impact of (2) by enforcing ITP on all browsers, not just Safari.

Since Chrome is the most popular browser in iOS outside of Safari, we can study the impact:

Chris Vu

How did my life bring me to this point being a technical consultant in digital analytics and optimization, I have no idea…

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