GA4 Tip: Understanding Pageview and Screenview Dimensions and Metrics
If you have a GA4 property receiving events from web and mobile app streams, you may be confused about the Pageview and Screenview dimensions and metrics in reports.
To help you understand them better, I came up with the following table to illustrate how the recording (input) affect the “unified” dimensions and metrics in reports (output):
In short:
When recording
- For web, you use event = page_view, and parameters page_location and page_title
- For mobile app, you use event = screen_view, and parameters screenName and screenClass (please refer to the Firebase SDK documentation for the actual parameter formats)
When reporting
To get the web page / mobile app screen details
You can use these “unified” dimensions:
- Page path and screen class
(I use this the most) - Page path + query string and screen class
- Page title and screen class
- Page title and screen name
To get the web pageview count
You can do it multiple ways, some examples:
- Event count metric where Event name = page_view
- Views metric where Platform = web
To get the mobile app screenview count
Likewise, you can do it multiple ways:
- Event count metric where Event name = screen_view
- Views metric where Platform = Android or iOS
Sparkline aims to provide data accuracy, comprehension and consolidation, and most importantly, tangible insights for businesses. Get in touch if you’d like to find out more about GA4.
